How to get your business on Google Maps

When someone searches for a business like yours, Google shows a map with a few local businesses underneath it. Getting into that group is one of the most valuable things a local business can do, and the starting point is free: a Google Business Profile.

Step 1: Check whether you already have a listing

Search your business name and town on Google. If a box with your business appears on the right (or at the top on a phone), a listing already exists. Google often creates them automatically. Look for a link that says "Own this business?" If you see it, the listing hasn't been claimed.

Step 2: Claim or create your profile

Go to Google Business Profile (business.google.com) and sign in with a Google account. Use one your business controls, not an employee's personal account. Search for your business, then claim it or create a new one.

Step 3: Verify

Google needs to confirm you're the owner. Depending on the business, verification may be done by video, phone, text, email or a postcard mailed to your address. Follow the instructions Google gives you; the options vary from business to business.

Step 4: Fill in everything

• Business name, exactly as it appears on your sign. Don't add extra keywords.
• Category. Pick the most specific primary category, like "Auto repair shop" rather than just "Store."
• Phone number and website.
• Hours, including holiday hours.
• Address or service area. Businesses that go to the customer, like contractors, can hide their address and list the towns they serve instead.
• Services or menu with short descriptions.
• A business description: who you are, what you do, how long you've been doing it.

Step 5: Add real photos

Add your storefront or vehicles, your team, your work and your interior. Listings with good photos look more trustworthy and get more attention.

Step 6: Ask for reviews

Your profile gives you a short link to request reviews. Share it with happy customers by text or email, or print it on a card. Respond to every review, good or bad, politely and briefly. Never buy reviews or offer rewards for them; that violates Google's rules.

Step 7: Keep it current

Update hours before holidays, add new photos every month or two and post occasional updates. An active listing tells Google, and customers, that you're open for business.

Rather not deal with any of this? We'll set up and manage your Google Business Profile for you, including the verification headaches.