Advertising online can be the fastest way to bring in new customers. It can also be the fastest way to waste money. The difference comes down to aiming at the right people, sending them somewhere useful and measuring what actually happens.
Video ads that don't look like ads
The ads that work best on Facebook and Instagram look like real posts: your crew on a job, your kitchen during the dinner rush, a customer talking about their new patio. Because we film and edit your content ourselves, we can test several versions, see which one brings in calls, and put more money behind the winner.
Google Ads
Google search ads appear when someone is actively looking, like "emergency plumber Newburgh" or "brake repair near me." They're ideal for businesses where customers search when they need you. We build tightly targeted campaigns around your services and towns, and cut wasted spend on searches that don't fit.
Facebook & Instagram ads
Facebook and Instagram ads reach people in your area before they're searching: homeowners planning next spring's project, families looking for a new place to eat, residents who just moved to town. They work especially well for seasonal promotions, new locations and building a name.
How we run your ads
- Tracking first. Call tracking and form tracking are set up before any money is spent.
- Your accounts. Ads run from accounts in your name, and you pay Google and Meta directly. No markups hidden in the ad spend.
- Local targeting by town and radius, matched to where you actually work.
- Simple monthly reports: what you spent, the calls and requests it brought in, and what we're changing.
Ads work best on top of a solid foundation. If you don't have a website or a complete Google listing yet, we'll start there.
We work with businesses across Dutchess, Ulster, Orange, Putnam and Westchester counties.
Common questions
How much should I spend on ads?
It depends on your industry and area. We'll recommend a starting budget after our first call and adjust based on real results. Your ad spend is paid directly to Google or Meta from your own account.
Do I need video to run ads?
Not always, but it helps a lot. Video ads usually cost less per lead on Facebook and Instagram than still images. We'll film what we need.
Should I run ads before I have a website?
Ads work best when they send people somewhere clear: a good website, a landing page or a complete Google listing. If you don't have one, we'll set it up first.
How do I know the ads are working?
We set up call and form tracking before launching, so the monthly report shows actual calls and requests, not just clicks.