Social media isn't about chasing likes. For a local business, it's proof that you're open, busy and good at what you do. When a potential customer finds you on Google and taps over to your Facebook page, they want to see recent work and real people. An empty page, or one with a last post from 2019, raises doubts.
Brand development
Before we post anything, we make sure your pages look like one business. That means a clean profile photo and logo, a cover image, colors and fonts we use every time, a bio that says what you do and where, and a voice that sounds like you. Older businesses often have three different logos floating around online. We fix that.
- Profile setup and cleanup on Instagram, Facebook and TikTok
- Post and story templates in your colors, so everything looks consistent
- Highlights, bio and links that point people to your website and phone number
- Logo refresh if yours needs it
Monthly management
- A monthly plan of posts built around your business: finished jobs, seasonal specials, your team and customer reviews.
- Photos and short videos from our content shoots, or edited from what you send.
- Writing and posting on Facebook and Instagram on a regular schedule.
- Comment and message monitoring, with anything important passed straight to you.
- A short monthly report showing what worked.
Content that doesn't feel like an ad
People scroll past commercials. They stop for real things: the before-and-after of a stone wall, the Friday special coming out of the kitchen, the mechanic who's been at the same bay for 25 years. That's the kind of content we make, and it's exactly what established businesses have plenty of.
Want faster results? Social media pairs well with paid advertising, which puts your best posts in front of people in your area. We work with businesses across Dutchess, Ulster, Orange, Putnam and Westchester counties.
Common questions
Which platforms should my business be on?
For most local businesses, Facebook and Instagram. Facebook is where many homeowners and long-time customers are; Instagram is where your work is seen. We'll recommend what fits your customers.
Do I have to approve every post?
Only if you want to. Most clients approve a monthly plan, and we take it from there.
Will you answer messages for me?
We monitor comments and messages and pass along anything that needs you, like quotes and appointments, the same day.